O’Grady Crane Hire & Transport were very proud to be part of he launch of the new BMW 7 Series by lifting the €150k supercar onto the top of the Altro Vetro building on Dublin’s Grand Canal. O’Grady’s also lifted the purpose built showroom, which housed BMW 7 series car.
One of the most stunning car launches ever to be seen in Ireland also won a major international award in the United States as mentioned in this article in the Herald.
Or see here on the BMW website where they describe how each piece of the showroom had to be lifted up to the roof garden where it was then built around a brand new 7 Series car.
A select group of BMW-loyal guests and select members of the press were then invited to view the supercar.
Guests were provided with food by Michelin Star-winning chef Dylan McGrath, as they enjoyed stunning views of Dublin.